Packaging Design
Mailer / soap barAs far back as I can remember, I have admired product packaging for it’s ability to create an experience through colors, textures and storytelling. I look forward to delving deeper into this exciting medium throughout my career.
Cardboard Mailer
I’m passionate about taking even the smallest opportunities to create interactive experiences through design, and this mailer is no exception! I designed this box in alignment with the existing branding, producing both realistic mockups and a die-line file for print.
Symply by Helena branding utilizes an airy light, nude color palette topped with a no-frills sans-serif font. The brand “feel” leans into the idea of simplicity - in name, ingredients, and lifestyle. I wanted to express this through lots of “white space,” a natural cardboard exterior finish, and casual yet encouraging verbage to make the “fun” kind of mail even more special!
Symply by Helena is a skin care line developed by a dear friend in Santa Cruz, California. It’s perfect for all skin types, works wonders for folks struggling with Eczema, and was even featured in the Allure Beauty Box subscription!
